The rest of the commercial showcases athletes training, performing, and celebrating key moments with quick clips of Gatorade logos and cups. Does it inspire action from the viewers, leading to incremental sales for Gatorade? The former about message communication is simple and clear. Gatorade is training and celebrating with you, as you reach for the height of your sport. This requires regimented training and preparation first. Even as an athlete competes and finally reaches the pinnacle of their respective sports, Gatorade is a partner with them at these different touchpoints. So the message remains pretty clear that if you want to win, you need Gatorade to help you train. And when you reach the end goal, Gatorade is there to celebrate with you. The latter question is a little more challenging to answer.
Music in the commercial
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Everyone is familiar with the sports drink Gatorade and the logo that represents the product. This product is currently manufactured and distributed in more than 80 countries worldwide. The main factor that makes Gatorade stand out among their competitors is the lightning bolt. This tells the consumer that if they drink this product, they will be given that drive and energy to keep going throughout a game or event. The original green coloring of the logo represents life, vitality, and ambition. What better color to represent a sports drink than a color that symbolizes ambition and life? As well as the lightning bolt, the writing for the original product is surrounded by a white background and a thick black outline. This color scheme pops out to the naked eye and visually entices the consumer.
Summary: History of Gatorate along with iconic sports stars throughout the years. Morning, it's another pure grey morning Don't know what the day is holding When I get uptight And I walk right into the path of a lightning bolt Everyone I see just wants to walk with gritted teeth But when I see the signs I jump on that lightning bolt They say you got to toe the line They want the water not the wine But when I see the signs I jump on that lightning bolt. The scene is a Gators game during a sweltering day in They get hydration relief from Gatorade, which was born in a University of Florida lab. The ad then transitions to some iconic athletes. Football player Harry Carson, infamous for dumping Gatorade on the head coach Bill Parcells, is shown in his Giants uniform doing just that. The scene transitions from the splash to a cup of Gatorade being held by someone on a basketball court. Basketball legend Michael Jordan dunks the ball from the foul line.
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